We’ve just implemented a new custom website design for Hoffmann Machine Company, the North American distributor of Hoffmann GmbH, a German company dedicated to the development, design and manufacture of high-quality woodworking machines.
The new look features a fresh clean design and restructured navigation menus to simplify finding products. The home page of the website introduces the company provides easy navigation to all product categories through a horizontal navigation menu. Select links to tutorials on using Hoffmann products are featured in the lower body of the page. Secondary navigation and contact information has been placed in the footer of all pages for easy access throughout the site.
An extended category menu is shown on the left when browsing products to help the user visualize their location in the site and make moving between products and categories easier. Overall, this restructuring of product categories and navigation has reduced the number of mouse clicks required to access some products by as much as 30%.