Logo design and identity development are the most challenging and rewarding things a graphic designer can do. Being responsible for how a business is identified for years to come demands a great amount of creativity, so it is important to always evolve and not use the same old tricks.
When Phil Jablonski came to MESH looking to get his identity together, we went through the usual interview process to get a better understanding of what Phil does so we could start brainstorming about type forms etc. We quickly found that what Phil does cannot be pigeonholed. He’s an artist, a craftsman, and a custom fabricator who repurposes found objects for artistic and utilitarian uses. After looking at some of the projects Phil has worked on over the years, we realized no two jobs were the same. The lines were blurred as to which discipline was a defining skill for Phil.
Soon after the creative process was begun, MESH Graphic Designer Eliot Lytle determined that nothing coming strictly from the computer had the tactile quality found in Phil’s work. So he decided a visit Phil’s studio was needed for some inspiration. One step into Phil’s workspace and Eliot knew what was needed to do the logo justice and accurately represent Phil Jablonski and his work.
You see, Phil is a pack-rat (as he should be). He has 10 of everything and many of those items could be used as type forms. So Eliot decided to create a logo using a creative process that directly mirrors what it is that Phil does, repurposing found objects.
The resulting custom logo is, as Eliot says, “one of the most rewarding logos I’ve ever done. The logo speaks directly to Phil’s creative process and the tactile nature of his work.”