This logo for Maynard Electric Company was designed to function well in the electrical trade by cutting the clutter and getting straight to the point. The logo was designed in a traditional oval format with an extra “Web 2.0” look added to achieve a bit more visual volume giving it a subtle, polished 3D appearance.
In an industry as competitive as the electrical trade, looking professional and being memorable can be everything. Having a professionally deisgned brand that looks great is the first step to building consumer confidence. As the old saying goes – no one wants to eat at a restaurant with a broken down sign because the kitchen probably looks the same.