Cus­tom Logo for Phil Jablonski

Logo design and iden­tity devel­op­ment are the most chal­leng­ing and reward­ing things a graphic designer can do. Being respon­si­ble for how a busi­ness is iden­ti­fied for years to come demands a great amount of cre­ativ­ity, so it is impor­tant to always evolve and not use the same old tricks.

When Phil Jablon­ski came to MESH look­ing to get his iden­tity together, we went through the usual inter­view process to get a bet­ter under­stand­ing of what Phil does so we could start brain­storm­ing about type forms etc. We quickly found that what Phil does can­not be pigeon­holed. He’s an artist, a crafts­man, and a cus­tom fab­ri­ca­tor who repur­poses found objects for artis­tic and util­i­tar­ian uses. After look­ing at some of the projects Phil has worked on over the years, we real­ized no two jobs were the same. The lines were blurred as to which dis­ci­pline was a defin­ing skill for Phil.

Soon after the cre­ative process was begun, MESH Graphic Designer Eliot Lytle deter­mined that noth­ing com­ing strictly from the com­puter had the tac­tile qual­ity found in Phil’s work. So he decided a visit Phil’s stu­dio was needed for some inspi­ra­tion. One step into Phil’s work­space and Eliot knew what was needed to do the logo jus­tice and accu­rately rep­re­sent Phil Jablon­ski and his work.

You see, Phil is a pack-​rat (as he should be). He has 10 of every­thing and many of those items could be used as type forms. So Eliot decided to cre­ate a logo using a cre­ative process that directly mir­rors what it is that Phil does, repur­pos­ing found objects.

The result­ing cus­tom logo is, as Eliot says, “one of the most reward­ing logos I’ve ever done. The logo speaks directly to Phil’s cre­ative process and the tac­tile nature of his work.”

Busi­ness Cards (Phil’s friends call him “PJ”)