When cre­at­ing a Face­book page for your busi­ness or orga­ni­za­tion, don’t just set up a pro­file as though you are a per­son. Instead, make sure you cre­ate a busi­ness page.

One very good rea­son to do this is it is against Face­book rules to have your busi­ness set up as a pro­file. So there is a risk that the pro­file could be removed at any time by Face­book for vio­lat­ing their rules of use.

Other impor­tant rea­sons for cre­at­ing a Face­book page instead of a pro­file for your busi­ness include:

• Pages are indexed by search engines.
• Pages give you access to Insights — ana­lyt­i­cal data on your fans and how they inter­act with your Page.
• Other pages can like your page. That is, a page can like a page, but a page can­not become friends with a person.

These are all great rea­sons to make sure your busi­ness is rep­re­sented prop­erly on Face­book as a page, but there is still another rea­son. Per­haps more impor­tant than all the rest. Here it is. In our cur­rent tech­no­log­i­cal times, it shows you know what you’re doing.

If you already have your busi­ness set up as a pro­file on Face­book, you can visit this link for a clear under­stand­ing of the pros and cons and instruc­tions on how to con­vert your pro­file to a page.

http://​pen​ny​but​ler​.com/​f​a​c​e​b​o​o​k​4​b​i​z​/​c​o​n​v​e​r​t​-​f​a​c​e​b​o​ok/

And happy Facebooking!