Is Your Brand Authentic?

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Is Your Brand Authentic?

Here is an interesting article on brand authenticity. Notable quotes from the article include:

“At its heart, authenticity is about practicing what you preach; being totally clear about who you are and what you do best.”

“Brand authenticity is itself an outcome—the result of continuous, clear, and consistent efforts to deliver truth in every touch point.”

Read the entire article on the Brand Insight Blog

By |2016-11-03T14:31:08+00:00May 20th, 2010|Marketing Tips, General Stuff|0 Comments

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