We love logos. Every one we do has it’s own set of challenges and we pride ourselves on not adopting any sort of signature style. Our custom designed logos can range from humanistic, hand-drawn art to clean, modern vector-based arrangements.

After meeting with the owner to discuss his business, we knew we needed a balanced design with a bold look that would evoke strength and foundation. The logo had to have visual weight and evoke a feeling of confidence.

We quickly came up with a handful of rough approaches in a number of color schemes to bring the client further into the creative process and give us a better idea of his tastes and intent.

Once a final approach was agreed upon, we developed final variations of the logo to accommodate horizontal and vertical spaces in 1, 2, and full-color designs. These various spot and process color designs were created to accommodate any printing process.